As you should all know by now, I welcome both genders equally to this column. If anything, women are slightly more welcome – after all, my Mum’s one. But this month I suspect I will be talking more directly to my brothers.

Don’t worry, I’m not going to ask you to ‘reclaim the cock’ like Tom Cruise’s character in Magnolia, but I do need to speak to your inner caveman for a bit. Now I don’t care how many cosmetic products are in your bathroom cabinet, how many pastel shirts you wear, or even if some of your best friends are ‘metrosexuals’ – we all have our caveman to answer to.

Just in case you don’t know what I’m talking about I’m speaking to the part of you that screams obscenities at the TV when your football team’s playing (losing), the part that wants steak for breakfast and the part that absolutely never, under any circumstances, wants to know how ‘her’ day went.

And however you might try to play great rational poker, at some point the game is guaranteed to bring out your caveman.