Father and son pairing Barry Greenstein and Joe Sebok have partnered up to launch an exciting new multi-media website PokerRoad.com.

The pair, who are able to leverage superb poker contacts and considerable financial wherewithal, hope www.pokeroad.com will provide: "the best in pokertaintment from a slightly skewed angle".

Frustrated when his popular PokerWire Radio show co-hosted with Gavin Smith "lost its home again", Sebok sat down with his father mulling over the demise of the programme. "We finally just decided, "screw this, why don't we set up our own company?"

"At the moment, we're self-financing so we can retain full autonomy, but we've been approached by several media partners, which means we can make it even bigger at some point soon.