paddypowerpoker.com today asks “Why The Long Face?” by announcing its annual promotion to celebrate the Cheltenham Horse Racing Festival. The Cheltenham bounty tournaments will take place each evening at 7.45pm, with a $ 100 bounty awarded to the player that knocks out the bounty horse named after the winner of that day’s feature race.

The poker room has also scheduled daily 5 Furlong speed rebuy tournaments at 11.15am to allow punters to prepare for the racing with fast-moving poker action.

“The Cheltenham festival is one of the most exciting on the racing calendar and we love being involved” said Paddy Power, Communications Manager at paddypowerpoker.com.