Image rights issues have been a part of the commercial sporting landscape for a good while now, just ask global superstars Tiger Woods, David Beckham, Roger Federer and before them Michael Jordan.

And while you’re at it ask the legions of Jerry Magwire-style sports agents and management companies that are employed to identify and negotiate such rights.

While salaries and prize money won at tournaments pay the bills, the big money is in lucrative product endorsements, and the use of the individual’s image to sell anything from trainers to razors to cars. And it’s no different in poker.