As the battle for your poker dollar rages, the marketing bods at Virgin Poker are earning their money by setting up a scheme allowing poker players to earn Virgin Atlantic Flying Club Miles while playing online.

Virgin Poker has announced one of the most generous loyalty memberships ever with the launch of V-points.

The scheme aims to provide high street value to players and will compete with leading UK schemes such as Nectar, and be matched only by the very best high street loyalty programmes such as Boots.

Over the next few months Virgin Poker will announce further reward options, including Virgin Digital downloads and Virgin Mobile top ups.