PartyPoker.com is pleased to announce that it has signed a sponsorship deal with UK player Ian Frazer to become an ambassador and sponsored player for the leading online poker room.

Ian is the first cog in a new strategy from PartyPoker.com, which has previously stayed out of the player sponsorship market with the exception of main site ambassador Mike Sexton. PartyPoker.com will now be sponsoring players as it seeks to create a grassroots team. The emphasis is on VIPs, player loyalty and historic links to PartyPoker.com. More members of the team will be announced in the near future and more details on the team concept will follow as the team is shaped.