It’s well known that most marketing plans tend to appeal to just two senses – sight and hearing. However, to strengthen the impression a brand leaves on its clientele, some firms are trying to widen this. Welcome to the world of sensory marketing, which is about bombarding all our senses and activating them as much as possible. It’s also about making the financial transaction (in whatever commercial market) a more complete, rounded experience, encouraging you to seek more of that product.

Like memories, sensory perceptions are unique to each of us and have the capacity to emotionally stimulate, leaving the chance to build brands by leveraging the five senses wide open – though so far few firms have integrated their strategies to do this.