It’s 5am and I’m desperately trying to stave off sleep, slumped in an armchair in one of the finest rooms that one of Melbourne’s plushest venues, the Crown Casino, has to offer. I’m a carwreck of a man, the glorious 18th-floor view of the sun rising behind silver skyscrapers wasted as my eyelids lose the will to live - the result of InsideEdge’s 24-hour Betting in Oz Challenge.

Less than 24 hours earlier, fresh orders from IE high command had stated: ‘You’ve got a couple of days to kill before the Aussie Millions. Your challenge, should you accept it (and you will or you’re fired), is to bet on anything and everything you can get on in Melbourne, non-stop for 24 hours.